True Alliance signs e-commerce contract with Sterling Commerce

Footwear and apparel brands distributor True Alliance has selected Sterling Commerce (Australia) Pty Ltd, an AT&T subsidiary, in conjunction with HCL, to supply Sterling’s Multi-Channel Selling Solution...

True Alliance says it chose to partner with Sterling Commerce and HCL in a strategy designed to build supply chain efficiency, improve customer service and enhance supplier relationships.

It says the partnership will also reduce its carbon footprint by cutting company travel, distribution of paper catalogues and reliance on paper-based transactions.

Once implemented, Sterling Multi-Channel Selling Solution will provide True Alliance with robust multi-channel, electronic sales order functionality that can intelligently broker orders for all customers (via call centre, sales representative or store) and provide a global view of all inventory held within their back-end systems.

The Sterling Commerce solution will provide True Alliance’s prospects, customers and partners with a unique cross-channel buying experience by offering personalised merchandising, marketing and retention programs via the company’s web portal.

This will result in customers being able to easily locate, order and purchase the products that meet their needs. It also will improve the management of the returns process through pre-defined business process flows which will ensure that returned products can be consistently handled and all inventory utilised optimally.

Sterling Multi-Channel Selling Solution will be implemented over the coming months by HCL, one of Sterling Commerce’s global consulting and systems integration alliance partners.

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