CEOs want high speed broadband
A survey of CEOs has concluded the development and deployment of a high speed national broadband network is now seen as crucial in building the future competitiveness of both Australian companies and the Australian economy...
The survey, conducted by the Australian Industry Group in conjunction with Deloitte, canvassed 526 chief executive officers, representing companies with sales revenue of more than $82 billion, and employing around 215,000 people.
The survey’s findings are collated in a report entitled “High Speed to Broadband: Measuring industry demand for a world class service”.
It says: “The overwhelming majority of Australian businesses now have some form of internet access, but the absence of an effective, and truly national, high speed broadband network has meant that many have failed to take advantage of the new applications and ‘next generation’ services available. Business efficiencies, productivity gains and other commercial benefits have been lost as a result.
Key findings from the survey include:
- Two-thirds of Chief Executives (66 percent) believe their business will benefit greatly from a faster broadband network.
- Almost three quarters of all businesses (73.5 percent) indicated that they were likely to upgrade to high speed broadband, if available.
- The desire for high speed broadband is highest among firms located in regional areas. More than three quarters of such firms indicated they were likely to upgrade their connection, more than their metropolitan counterparts.
- Reliability of service is the dominant factor influencing the uptake of high speed broadband. Almost half of companies ranked this as the most important issue affecting their decision to connect; followed by the price of service.
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