Telefónica O2 buys Orbis marketing solution

UK mobile phone and broadband provider O2 has entered into a contract with Australian marketing software vendor Orbis to implement the Orbis Marketing software suite...

The solution is designed to improve productivity and performance across O2’s end-to-end campaign development process.

O2 says it selected Orbis for the broad functionality and user-friendliness of its Marketing Resource Management (MRM) software, following a 12-month international vendor evaluation. The system will be used extensively by O2’s marketing personnel as well as agency suppliers and will integrate into O2’s existing campaign management systems.

Andrew Day, head of CRM for Telefonica O2 UK, said, “O2 produces hundreds of targeted communications every month, and we are always striving to collaborate more effectively across our teams to deliver these more quickly and for maximum results. We chose the Orbis Marketing software suite as part of a major initiative to improve our speed-to-market, maximize our operational efficiency and gain a better return on our marketing investments. The Orbis software will free up time and create space for the teams to focus on driving even better communications campaigns.”

O2 is a wholly-owned subsidiary of Telefónica S.A. As at December 2007, O2 had more than 40 million fixed and mobile customers across Europe and 29,000 employees across the Group. O2 UK has 18.4 million customers. O2 was formed in 2001, following the demerger from British Telecom of its former mobile business, BT Wireless.

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