Boral goes with Imarda for vehicle tracking

Construction conglomerate Boral has signed a deal with fleet tracking solutions company Imarda which will result in it rolling out a minimum of 1,000 Imarda's SmartTrack vehicle tracking units over at least a three year period...

The deal is in addition to products Imarda has already installed across Boral's Australian transport and construction operations.

Boral has been an Imarda customer for over the past six years and has worked with Imarda to develop what it believes is a market leading fleet management system.

"Boral is one of our most important customers in the Australian region. Our relationship has enabled Imarda to complete a significant, ground breaking, development in integrating its vehicle tracking system with Boral's Command Alkon concrete management system and Oracle's Sidewinder," says Simon Illingworth, Imarda director and VP sales Asia Pacific.

Boral anticipates making considerable cost savings through productivity gains following the further implementation of Imarda's vehicle tracking technology and has been impressed with the seamless integration with its existing software systems.

"We are also looking to being able to more effectively monitor compliance across all aspects of driver safety, specifically meeting the legislative requirements being introduced around driver fatigue," says Andrew Rosengren, general manager of Boral Transport.

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